Your Jiu-Jitsu SCHOOL Deserves More
You deserve to grow your Jiu-Jitsu School further
and MATZ is the right partner to help you get there
THE PROBLEM
MORE PEOPLE NEED TO DISCOVER YOUR SCHOOL
Your Jiu-Jitsu School is good. You're a great leader. People need to know that. But relying solely on referrals isn't going to work - at least not at the speed you need.
If nothing changes...
❌ 01 No Active Student Acquisition - New students only show up when someone happens to recommend your academy. There’s no system bringing them in consistently.
❌ 02 Your Growth Isn’t Predictable - You don’t know how many new students you’ll have next month. Without predictable growth, it’s impossible to plan, invest, or scale your academy.
❌ 03 Your Social Media Isn’t Bringing Students - You’re posting, but without a clear strategy behind it. So your content attracts a lot of curious people… and very few who are actually ready to train.
And here’s the problem:
Most agencies don’t really serve businesses like yours. To them, your Jiu-Jitsu School is too small. So your account ends up in the hands of an intern or some junior just trying to fill the gap.
JIU JITSU HAS CHANGED
THE TRUE
Jiu-Jitsu is also a business now — And a great one for good operators. Jiu-Jitsu Schools, federations, brands, apps, events… a billion-dollar market that keeps growing every year.
And we’re here to help you grow with it.
ABOUT US
MARKETING EXPERTS
JIU-JITSU BLACK BELTS
MATZ was built for one purpose: helping Jiu-Jitsu Schools grow.
Founded by Thomaz Maciel - a black belt, instructor, competitor, and marketer with years of experience leading marketing and sales for major companies - MATZ combines high-level marketing expertise with a deep understanding of the Jiu-Jitsu world.
We know the business of Jiu-Jitsu because we live it.
And we’re here to help your academy grow.
A COMPLETE PARTNER
FROM STRATEGY TO RESULTS
Everything your Jiu-Jitsu School needs for marketing and sales
all in one place with MATZ
GROWTH STRATEGY
Business analysis, market research, goal setting, offer development, and a action plan designed to scale your Jiu-Jitsu School.
STUDENT ACQUISITION
SOCIAL MEDIA MANAGEMENT
Strategic advertising on Meta and Google designed to consistently bring qualified leads to your Jiu-Jitsu School
Professional planning, content creation, and account management. Content that speaks the language of Jiu-Jitsu and attracts students.
BRAND STRATEGY & IDENTITY
Name, logo, visual identity, and brand positioning that builds real authority on the mats and beyond.
A professional online presence designed to be found on Google and convert visitors into students.
WEBSITE & DIGITAL PRESENCE
FUNNELS & SALES SYSTEMS
We build the lead capture and conversion systems that make your academy’s growth predictable month after month.
SERVICES
GROWTH STRATEGY
We support your Jiu-Jitsu School with a complete planning process. Delivering:
- A full business assessment
- Market research and competitive analysis
- Clear goal setting
- Offer and program development
- A structured monthly action plan
Everything is organized so you have total clarity on your targets each month. And exactly what needs to be done each month, week, and day to achieve your school’s goals.
SERVICES
STUDENT ACQUISITION
We manage your school’s student acquisition from start to finish. Planning and executing advertising campaigns designed to bring new students to your school across the platforms that matter most:
- Meta Ads campaigns
- Google Ads campaigns
- TikTok Ads campaigns
- YouTube Ads campaigns
Every campaign is built around a clear strategy. Not boosted posts. With one goal: generating more leads for your school.
SERVICES
SOCIAL MEDIA MANAGEMENT
We handle everything your school needs on social media. Turning your platforms into powerful channels for brand building and student acquisition. This includes:
- Content strategy and editorial calendar planning
- Content production, including scripts and post copy, graphic design, and video editing for recorded content
- Active social media management, responding to comments and direct messages while engaging with key accounts in your community
All content is continuously optimized based on performance data and insights.
SERVICES
BRAND STRATEGY & IDENTITY
From naming to full visual identity, we help Jiu-Jitsu Schools build a brand that stands out in the market. Our work includes:
- Brand naming
- Logo design
- Color palette development
- Typography system definition
- Creation of core brand assets for your school
Everything your school needs to present a professional image and position itself with confidence in the market.
SERVICES
WEBSITE & DIGITAL PRESENCE
We build and manage the digital presence your school needs to stand out online. Strengthening your brand, building credibility, and making sure potential students can easily find you. Our work includes:
- Website development
- Landing page development
- Search optimization to help your website and pages rank on Google
- Ongoing website maintenance and support
Everything your school needs to be discovered online and make a strong first impression.
SERVICES
FUNNELS & SALES SYSTEMS
Most agencies focus only on marketing, and ignore your sales process. But that’s often where the real bottleneck is.
You run campaigns, post on social media, and sometimes even generate leads. But when someone shows interest, there’s no clear system guiding that person from first contact to becoming a student.
That’s where Funnels & Sales Systms come in. And that’s exactly what we build for your Jiu-Jitsu School.
Our work includes:
- Defining a clear sales process for your school
- Mapping the full journey from first contact to enrollment
- Implementing a CRM system to manage and follow up with leads
- Writing outreach and follow-up messages designed to convert prospects into students
NO MIRACLE PROMISES
JUST REAL RESULTS
FIGHTNIZE APP
An integrated strategy combining content, paid media, and influencer marketing that generated more than 2,000 new users for the app, while also attracting advertisers and growing its social media following.
ARMY JIU JITSU
From naming to logo design, we built the school’s full visual identity and brand positioning, helping Army establish itself as a recognized and respected jiu-jitsu school in Niterói, City of Rio de Janeiro, Brazil.
Development of offers, digital channels, websites, and a student acquisition strategy that helped Gracie Humaitá Reserva strengthen its digital presence and better position the school for prospective students.
GRACIE HUMAITÁ RESERVA
MORE USERS
NEW BRAND
GROWTH
A MATZ FOI CRIADA PARA SER
A MELHOR OPÇÃO DO MERCADO
Fazer boa gestão de marketing e vendas não é fácil, você já deve ter notado, é preciso braço, e o mercado não está olhando para você.
As opções que você tem:
TIME INTERNO
Para ter o que a MATZ entrega para você, você iria precisar ter, pelo menos:
- Gestor de tráfego;
- Analista de marketing;
- Gestor de redes sociais;
- Designer gráfico;
- Editor de vídeo.
Para ter um time desses, você não gastaria menos que 20 mil reais por mês, sendo inviável. Além disso, você iria ter que fazer a gestão do time e lidar com férias, rescisões, substituições...
AGÊNCIA GENÉRICA
MATZ
Para ter o que a MATZ entrega para você, a agência genérica teria que entregar, pelo menos:
- Serviço de Consultoria;
- Serviço de gestão de tráfego;
- Serviço de Social Media;
- Serviço de Design gráfico;
- Serviço de Edição de vídeo;
- Serviço de implementação de CRM de vendas;
- Serviço de Branding.
Teria que ter um pacote muito grande de serviços que, além de custarem bem mais caro, seria feito por um pessoal que não entende do mercado.
A MATZ entrega tudo que você precisa para ter um marketing profissional que ajuda a captar mais clientes e a crescer sua acadmia:
- Consultoria;
- Gestão de tráfego;
- Social Media;
- Design gráfico;
- Edição de vídeo;
- Implementação de CRM de vendas;
- Serviço de Branding;
- Construção de sites.
Feito por quem entende de marketing e de jiu-jitsu.
+20K POR MÊS
6K POR MÊS
À PARTIR DE 1600
ESCOLHA O MELHOR PLANO PARA VOCÊ
E VAMOS COMEÇAR A CONSTRUIR RESULTADO
Planos para cada fase da sua academia.
Escolha o seu:
PLANO BLUE
✓ Consultoria estratégica mensal;
✓ Gestão de Tráfego Pago (Meta + Google Ads);
✓ Design gráfico para anúncios;
✓ Edição de vídeo para campanhas;
✓ Relatório de resultados;
✓ Plano de ação mensal.
1.600
IDEAL PARA QUEM QUER APARECER
/mês
PLANO PURPLE
IDEAL PARA QUEM QUER CRESCER NAS REDES
2.240
/mês
✓ Consultoria estratégica mensal;
✓ Gestão de redes sociais;
✓ Design gráfico (conteúdo, anúncios e material);
✓ Edição de vídeo (conteúdo + anúncios);
✓ Planejamento de conteúdo;
✓ Plano de ação mensal.
PLANO BLACK
✦ MAIS COMPLETO ✦
3.200
/mês
✓ Consultoria estratégica mensal;
✓ Gestão de Tráfego Pago (Meta + Google Ads);
✓ Design gráfico para anúncios;
✓ Edição de vídeo para campanhas;
✓ Relatório de resultados;
✓ Planejamento de conteúdo;
✓ Gestão de redes sociais;
✓ Design gráfico conteúdo;
✓ Edição de vídeo conteúdos;
✓ Plano de ação mensal.
O Plano Black, o mais completo da MATZ, custa 37% menos que a média de uma agência genérica que não entrega nem metade. E é 6x mais barato que montar um time interno.
SERVIÇOS ADCIONAIS
MATZ SITES
MATZ PRDUÇÕES
MATZ CHAT
Construção e manutenção de sites, páginas e canais.
2.100/ano
Diária de sessão de fotos e gravação de vídeos.
Agente de IA de atendimento pelo WhatsApp.
2.000/diária
300/mês
TEMOS UMA OFERTA ESPECIAL PARA VOCÊ
Queremos ter você com a gente e para isso preparamos condições que não estão disponíveis publicamente. Uma oferta especial personalizada, pensada especificamente para o momento da sua academia.
Clique para o Thomaz apresentar essa oferta!